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A More Relevant Tomb of the Unknown Soldier

February 16th, 2007
Marketing Advertising Blog — VuManhThang.Com

TombHumor is sometimes the most effective way to make a point. From "Hornswoggled."

worship leader at a northern Virginia megachurch is raising money for
improvements at the Tomb of the Unknown Soldier at Arlington National
Cemetery. Brian Willow heads the Relevance Division at Mountaintop
Prosperity Church in Arlington. He says the solemn, regimented ceremony
at the Tomb of the Unknown Soldier is out of step with our modern

"Twenty-one steps south. Twenty-one steps north. People
today don’t want to spend their time watching a bunch of vain
repetition," Willow said. "If we want to communicate with today’s
generation, we need to reach out in their language."

congregation is raising money for two 50-inch plasma screens to be
installed at the tomb. He also suggests livening up the
changing-of-the-guard ceremony with audience participation and
wholesome comedy.

"The tomb is an awesome tomb," he said.
"Let’s not get so hung up on our traditions that we can’t stay
relevant. A few moving video clips, and maybe some drama skits, would
go a long way toward engaging our young people."

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