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Off the Air

October 19th, 2008
Marketing Advertising Blog — VuManhThang.Com

Fear of switching is the key to customer loyalty for PC.

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Categories: Uncategorized
  1. October 19th, 2008 at 18:46 | #1

    That, and cost. PC’s are cheaper.

  2. October 19th, 2008 at 21:26 | #2

    I watched the new commercials, some are pretty funny. The herbal tea one especially.

  3. Sven
    October 19th, 2008 at 21:33 | #3

    That, and cost. PC’s are cheaper.
    Oh, and don’t forget that there is a flourishing freeware/shareware market for PCs compared to the overpriced junk for Macs.
    Or that PCs are far more cost-effective (I can buy three PC laptops for the price of a Macbook; I won’t even get into running *nix on a naked laptop.)
    Or that Netflix doesn’t work on Macs.
    Or that Safari is a joke when it comes to the web standards movement.
    Or that hardware developments for the Mac are months (or years!) behind the PCs.
    Or that the OS (which is always named after a cat, for some reason – I have no idea if I’m running Leopard or Tiger or Alley) on the Mac is as non-intuitive as can be.
    Or that, despite what the Mac disciples say, multimedia production software for the PC is leaps and bounds better.
    Or that Mac owners come off as pretentious hippies (have you seen the commercials?)
    Or, or, or…I could go on all day.
    I should clarify (so that I cannot be accused of Apple-hating) that I’m writing this message on my Macbook Pro. It’s an incredibly pretty machine but that’s about all. I’m long past the days of believing that image is everything.

  4. October 20th, 2008 at 00:24 | #4

    Well, that depends. If you compare (pardon the pun) apples to apples, and get as close to exactly the same configuration as possible (CPU/clock-speed, RAM, HD, etc…), you’ll find that the cost delta between the two platforms is nowhere near what it was back in the day when the “common knowledge” became common. It’s not always easy to find/get a common comparison point, because of the plethora of moving configuration points on the PC side of the house; however, like I said, when you do get a basically similar point-of-comparison, the delta might just surprise you.
    Microsoft’s attempted to make a bit of hay lately with the whole “Apple Tax” meme, seemingly overlooking two things: (1) it’s darned near impossible to buy a new PC without a copy of a MS OS license bundled into the cost somewhere, and (2) most folks who buy Macs willingly pay what little Apple “tax” there is, in those instances there is one, just to get onto the Mac platform (that says something, methinks, and it’s good about Apple, and bad about MS…)

  5. Jen
    October 20th, 2008 at 07:58 | #5

    10 days till ToDP. :D

  6. C. Hoff
    October 20th, 2008 at 08:01 | #6

    Maybe you can help me. My fears are twofold. First, a Mac won’t run the Libronix package I have running on my PC (wouldn’t I have to buy a brand new Libronix for Mac version?);
    [[McCain: The Macs actually run the LOGOS platform faster, in most cases, when you run them under the "PC side" of the dual-core processors in all new Macs for the last several years. You buy a cheapo version of a Windows OS, load it up on your Mac, and you are good to go. PLUS Logos is about to release the 1.0 version of Libronix native for the Mac.]]
    second, several websites won’t work while browsing on the internet with a Mac. Are these fears unfounded Mr. Mac?
    [[McCain: No idea what you are talking about. I have no problems visiting any web site with my Mac running Firefox. Sounds like you are reporting rumors, not personal experience, right?]]

  7. October 20th, 2008 at 08:20 | #7

    Agreed. It would be great to have a Mac, but I’ve got a mortgage to pay.
    [[McCain: Pshaw! You can get yourself into a Mac very nicely, and watch out for the $900 Macbook/PC Killer, just announced recently.]]

  8. C. Hoff
    October 20th, 2008 at 09:21 | #8

    Regarding some websites not running on a Mac: I remember using a friend’s Mac 4-5 years ago and it wasn’t running some video application from the website.
    [[McCain: That was 4-5 years ago, of course, which in "computer time" is ... a century ago. ]]
    All my dissertation files are on my PC, if I were to buy a Mac could I transfer all my Word files over successfully, such that all the intricate formatting would not get messed up?
    [[McCain: It really depends on your choice of word processing. I do not know how old those files are, but if you did them in Word they should come through OK.]]

  9. Steve Newell
    October 20th, 2008 at 16:38 | #9

    While I use a PC and my wife uses a Mac, I must profess that Mac is a better computer than PC. Windows is behind the Mac in terms of ease of use and functionality. Windows is not a secure operation system when compared to the OS X. Apple comes out with multiple major updates before MS can get out one.
    The only feature I wish the Mac has is the right mouse button.
    [[McCain: Steve, good news! All Mac mice have had right-click functionality for quite some time now. You just have to set it up in the system settings.]]
    As for the web browser, Firefox rocks on both the Mac and Windows. Also, I love open office on the Mac since it has most of the functionality as Office 2003 with a must better price point.

  10. Mike Baker
    October 21st, 2008 at 22:35 | #10

    As to the stability of machines… if you know how to treat a computer properly, you almost never have a problem with a PC. I have never had a major problem with a PC… but I know what to buy, what to build, and how to use it. The instability issue is largely anecdotal. When you troubleshoot most of these “darn PC/Windows problems” they tend to be explained away by user abuse in which the problem was self-inflicted in some way.
    As to the often sited hacking/virus excuse… IBMs get attacked more often than Macs for the same reason that more criminals rob banks than lemonade stands. The margins aren’t worth the effort. It is an illogical arguement.
    This is debate is similar to a Volvo versus a Muscle Car. Some people just like to buy a cute, boring, reliable vehicle that they don’t need to tune or learn a whole lot about. A Mac will get you to work and back, but I have yet to find the computer equivelant of a “muscle-head” that uses a Mac.
    I do not fear Macs. I just hate their shallow GUI and their single-minded vision to create a computer company that is chained down by technological Fordism. I just don’t feel like buying into the MAC proprietary monopoly. I don’t want to buy what Mac forces me to buy. I don’t want to do what Mac tells me to do. I don’t want to download what Mac tells me to download. I don’t want to sacrifice what Mac tells me I must sacrifice. I don’t want the only remedy for my self-enforced isolation to be trendiness and keeping up with the “iJones”.
    The PC harnesses everything that is good about capitalism. The brightest minds in the world are able to work freely as they constantly build a better mouse trap. PC thrives on competition while Mac secretly abhors it. My Mac friends quickly become depressed when their awesome Mac swag is out-performed in a matter of months by a non-Mac that is cheaper and more versatile. My response to Mac egoism is always, “Yeah, but can it do… this?” The Mac answer is usually a sheepish “No”, a hopeful “Not yet”, or a smug “Yes, but it costs a little more.”
    Ultimately it comes down to customization, peripherals, and mind-blowing performance. There is so much more that you can do with a PC.
    Now here is my counter challenge: iPod users fear switching to Sansa (a real oppressed minority… it’s ScanDisk after all!) They fear Sansa’s FM tuner, the freedom to drag-n-drop virtually any song format into the player like any old folder on your machine, the voice recorder, and paying less for the same storage capacity.

  11. Ron Hobbie
    October 22nd, 2008 at 10:27 | #11

    For those whose only reason for avoiding the Mac is “fear”, I’d encourage them to face their fears and find out for sure what really is the difference between the systems.
    Fear of switching may dissuade some but I found the fear of spending almost 2.5X the money for a system roughly equivalent to the one I have to be a poor option. I did seriously consider and research Mac systems – also tried them out. I was thoroughly underwhelmed. I can see where the Mac would please a certain segment of computer users but I am clearly not among them.
    After several months of careful research I flatly rejected Mac as a preferred OS and hardware solution(primary consideration)especially when considering the huge difference in cost (a secondary consideration). Cost differences remained essentially the same whether purchasing new or refurbished systems. Three months after purchase of my non-Mac I have not experienced the slightest tinge of regret nor found the slightest indication of inferior features, quality, operation or security.
    For those who prefer the Mac, great. If you get what you want for a price acceptable to you, great. But there are other substantive reasons for many to remain with GOOD QUALITY PC’s besides fear of changing OS systems. After all, the “feared” changes from PC to Mac are rather minor and take a rather short time to learn.

  12. October 23rd, 2008 at 21:47 | #12

    I used a Mac a few years ago running 10.2 with OS9 compatibility. It was pretty and the installation procedures for new software was nice and all, but it simply lacked power and cost effectiveness. At the time I “barely” got OpenOffice to run on it and without that if I were to do even basic word processing I would have to use a free online resource like Google Writer or download a pirated copy of MS Office because the price on the software is unbelievably expensive. Since I blew a bunch of money of that machine and it was basically useless to me for doing any real work, I installed a dual boot of Ubuntu Linux which worked fine. If I had paid major $$$ on a brand new Mac I’m sure that it would have had a bunch of bells and whistles that my “pre-owned” Mac with a vanilla copy of OSX on it didn’t but frankly I can’t afford that. I use Linux because everything is already there for me to use without paying out the wazoo and since it’s installed by default without me fiddling with things, it really “just works” where my Mac didn’t.

  13. Eric
    October 24th, 2008 at 10:45 | #13

    Contains a reply to Sven, Mike and Jason
    Posted by: Sven
    > That, and cost. PC’s are cheaper.
    > Or that PCs are far more cost-effective (I can buy three
    > PC laptops for the price of a Macbook; I won’t even get into
    > running *nix on a naked laptop.)
    In every case where the cost of a Windows machine was compared to the cost of the Mac and their components were equivalent, the Mac either came out as being competitively priced or actually cheaper.
    What Apple does not do (yet) is make a computer using the cheapest, lowest quality components available – or even with most mid-range components.
    Some consider this to be a problem, but it seems to have worked out well for them so far.
    > Oh, and don’t forget that there is a flourishing
    > freeware/shareware market for PCs compared to the
    > overpriced junk for Macs.
    Perhaps you are unaware of http://versiontracker.com and several other websites which demonstrate a flourishing Mac freeware/shareware market. Of course, the Windows market is larger, but the Mac market does exist and there are tons of excellent shareware/freeware apps out there (GraphicConverter, BBEdit&TextWrangler, Default Folder, DragThing, Quicksilver and on and on)
    > Or that Safari is a joke when it comes to the web standards movement.
    Perhaps you are unaware that Safari has always ranked high in the Acid tests (http://en.wikipedia.org/wiki/Acid3) which measure how well a browser implements web standards. In fact, the latest Safari beta was the first browser to pass the Acid3 tests.
    > Or that hardware developments for the Mac are months (or
    > years!) behind the PCs.
    That Apple wants to use proven hardware and not live on the bleeding edge is a good thing. Perhaps I could remind you of the fiasco that Intel had several years ago with the floating point computation bug in one of their processors.
    > Or that the OS on the Mac is as non-intuitive as can be.
    Well, there are a ton of sincere people who disagree. That Apple consistently wins awards for their designs by independent third-parties is proof enough that you are stating mere opinion rather then fact.
    > Or that, despite what the Mac disciples say, multimedia
    > production software for the PC is leaps and bounds better.
    Well, the media industry is dominated by Macintosh computers. That the professionals, whose jobs depend on doing their job well, overwhelming use Mac’s is a rather compelling arguement in favor of the opinion that they are better at handling such things.

  14. Chuck Wiese
    October 24th, 2008 at 13:04 | #14

    Over a year ago I bought an emachine with Vista preloaded. It was a demo model and after the rebates I ended up paying $250. I already owned Bibleworks and the Martin Luther Libronix collection. I’ve been running free software like Open Office and GIMP for the rest. Vista has run fine for me. I keep hearing about how horrible Vista is from my friends with Macs and about how my experience is not the norm but it works fine for me.

  15. Ryan
    October 28th, 2008 at 15:40 | #15

    I switched back to Mac last year after a 10 year hiatus. I enjoy the operating system and programming, it works with how I think. I have found I can do the same things on a Mac as a PC, even Libronix. Get the computer that works for you, like all things if you like it you will use it, if not you will be banging your head against the wall. Still, I do miss my Commodore 64 (with 300 Baud Modem, yeah baby!)

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