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Church Web Site 101

October 25th, 2008
Marketing Advertising Blog — VuManhThang.Com

Gentle reader, if your congregation has a web site and if you want that web site actually to help people keep your web site simple, neat and clean. First impressions are lasting ones. You never get a second chance to make a first impression. Be sure to have the following prominently displayed* on your home page:

Church address
Provide a full address, including the street number and zip code, city, state adn zip. Make it easy for people to locate where you are. Consider, if possible, inserting a Mapquest widget for the visitor to your web site.

Church telephone/contact information:
A full telephone number and e-mail address.

Make sure the phone number is working. Make sure it has a message indicating service times and location, if it is not answered by a human.

Make sure the e-mail address is one that is actually read and that somebody actually replies to messages.

Worship service times:
Provide accurate times when your services start.

Consider:
Providing a link titled "For Visitors" and take the visitor to a very *brief* description of what they might need to know when they visit your church for the first time. Parking places for them. Cry room. Restrooms, etc. etc.

In other words, consider your congregation's web site to be a key "entry point" for visitors to your congregation.

Don't overwhelm
Visitors to your web site with loads of data right away. The main purpose of your web site for visitors is to find out where you are and what time your worship services are.

You might think all this is obvious, but it never ceases to amaze me how hard some congregation web sites are to use and how difficult they make it finding even the most basic information.

*Note: "Prominently displayed" and "clearly displayed" means:
In legible large type.
On your home page.
Do not use goofy typefaces, like a brush script.

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Categories: Uncategorized
  1. October 25th, 2008 at 13:10 | #1

    good advice. I’ve as well been amazed at how many sites are so frustrating just to get the basic info.

  2. preacherskid
    October 27th, 2008 at 17:47 | #2

    Not only service times, but whether or not the service is traditional, contemporary, blended, or whatever you want to call it. Might not important to everybody, but it is to a stick-in-the-mud fuddy-duddy like me.

  3. Mike Baker
    October 29th, 2008 at 19:00 | #3

    I use church websites all of the time to locate a church in the areas where I visit. Please include which services offer the Lord’s Supper and keep your basic information up to date.
    Ditto to actually checking the email address. That is one of my pet peeves.

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