Protestants More Loyal to Their Favorite Toilet Paper Than to Their Church
"On the Protestant side, there are scores of different denominations,
with some of them fairly similar in practice and theology," he noted.
"The story of this research is that many Protestants may not see a lot
of difference among some of these denominations. It may not be lack of
loyalty so much as it is the presence of so many options that is
causing Protestants to be about as loyal to a brand of toothpaste or
bathroom tissue as they are to their church denomination."
Now, gentle readers, what does this mean for a church's mission and outreach strategy and its own internal emphasis on what makes it unique?