Let me TELL you about The Essential Lutheran Library
For a number of years you might have noticed that Concordia Publishing House has a "thing" for the color burgundy. The precise color we are talking about here is "Sangria," which is the manufacturer's name for the color of the cover material we have been using of late on a number of books. And upon further thought you might have wondered if there was a reason for this trend, beyond a certain fondness for the color. The answer is, "Yes, there sure is." Let me tell you about The Essential Lutheran Library. I'll just put the TELL volumes' pictures up here and then invite you, gentle reader, to put two and two together, and offer your own explanation for why we call these volumes The Essential Lutheran Library—Books that Every Lutheran Should Own and Use!