Let me TELL you about The Essential Lutheran Library
For a number of years you might have noticed that Concordia Publishing House has a "thing" for the color burgundy. The precise color we are talking about here is "Sangria," which is the manufacturer's name for the color of the cover material we have been using of late on a number of books. And upon further thought you might have wondered if there was a reason for this trend, beyond a certain fondness for the color. The answer is, "Yes, there sure is." Let me tell you about The Essential Lutheran Library. I'll just put the TELL volumes' pictures up here and then invite you, gentle reader, to put two and two together, and offer your own explanation for why we call these volumes The Essential Lutheran Library—Books that Every Lutheran Should Own and Use!
Concordia: The Lutheran Confessions
Martin Luther's Small Catechism with Explanation


This is good Paul. I like the idea of a set of books that every Lutheran should own. The question that I have is one of culture.
Our confirmands usually end up owning a catechism because they use it for catechesis classes. Normally they “own” the hymnal because they use it every Sunday. Bibles come in all shapes and sizes, but I remember a day when it was common to see everyone toting a Concordia Self Study, hopefully that will see resurgence with the Lutheran Study Bible.
We already have it in our congregational cultures to own three of these books. How can we make it a part of our congregational culture to own the others?
I would also add the Pastoral Care Companion. That little book was more help to me than I can say when I was called to be with a dear friend who suffered renal failure almost a year ago. The PCC kept me focused and on point so I didn’t run off at the mouth as I’m wont to do and prevented me from sounding like Job’s well meaning but erroneous friends. PCC is definitely not just for pastors and I’m glad that I have mine. It’s an essential in my ever so humble opinion.
Did you know that the word “Sangria”, besides being a name for a drink made with red wine and red fruit juices, means “bloody” in both Spanish and Portuguese? It just seems to be the right color for a set of books that are essential for those who are members of the single most cross-centered church body in America.
I admit that I like the classic color both for its beauty and because it gives a hint to the serious and timeless contents of these volumes. My problem is that my aging eyes can mistake one book for another. My leather bound catechism and my Pastoral Care Companion look almost like twins. Couple that with the tendency of my books to wander from room to room (and from study to car), and you can understand why I am seriously considering the black Lutheran Study Bible. I fear it will look too much like my Treasury of Daily Prayer. At least I now understand the thinking behind the common color.
In future years, perhaps some volumes might be offered in complementary colors, too.
Most important is what is between these covers, and for that the church must give thanks and glory to God, while expressing gratitude and encouragement to the fine people at CPH.
Paul,
IMHO you should include Dr. Arthur Just’s, “Heaven on Earth,” as well. This book should be included in youth and adult catechisis, especially since half of the congregations in the LCMS are now experimenting with “happy-clappy” Sunday events!
I really don’t think you could top this color. The overall look is classy and I hope CPH sticks with it. Red, black or blue just doesn’t look half as good as the current look. Keep up the good work.
Sangria is a word from which we derive the English word “sanguine” meaning the color of blood. It also means “optimistic, hopeful, or confident.” A great color choice to remind us that because of Christ’s shed blood we too, have hope and confidence of our eternal life with Him. .
Can they be purchased as a set?
McCain: When they are all available as a set, we’ll consider this.
Will the Small Catechism Book with the ESV text be available in leather in the future?
McCain: Not sure, but maybe. Sorry I can’t be more definite
I personally would have preferred black, but I’m a stodgy old guy, and no one asked me anyway.
McCain: Some masking tape and black spray paint would fix you right up.
I’d definitely be a fan of a set, much like Chemnitz’s works, in which all volumes are the same size, binding color, and text font.
Well done good and faithful servant!