Launch Countdown Has Commenced: Mailing Chocked Full of Lutheran Study Bible Promotional Goodness! Coming soon to a Lutheran Congregation Near You
We are almost ready to launch the promotional kit for The Lutheran Study Bible. It is being mailed out to every Lutheran congregation in the USA and Canada. We are dotting some “i”s and crossing some “t”s and preparing final files, assembling everything, and putting the DVD-ROM together which will come with the kit, chocked full of TLSB goodness. Here is what more than 20,000 Lutheran congregations across the USA and Canada are receiving by the end of August. We hope to get this into the mail stream the first week in August. The contents of The Lutheran Study Bible’s promotional kit will include the list below. And yes, hah-hah, I know it would be better if the kit contained a free copy of the Bible. Oh, one more thing. Nearly everything below, with the exception of the posters, will be on the Internet, for anyone, anywhere, to access, and download, for free. Check The Lutheran Study Bible’s web site in a couple weeks at cph.org/lutheranbible
The Lutheran Study Bible Promotional Kit Contents
Slip Sheet/Cover Page for the Mailing “Time to Get the Word Out!”
Letter of introduction and explanation “What is in this Kit”
2 Posters to promote The Lutheran Study Bible, full color
Bulletin Insert, camera ready
Newsletter Page, camera ready
Pricing information sheet
A printed sampler of the Bible
Super Size Order/Sign Up Poster, with all editions and options and accessories
Camera ready Order Form – with sample of Larger/Regular print on back
How to Use the TLSB, a several session study on using The Lutheran Study Bible, a “user’s manual”
Sample from the Life By His Word Bible Study, the every-book-and-chapter Bible study of the whole Bible, keyed to TLSB
TLSB Mission Emphasis document
How to Promote the TLSB in Your Congregation, a guide to a congregational promotional campaign
The Top Twelve Reasons Your Are Going to Love The Lutheran Study Bible
Why TLSB if I Already own the CSSB?
A complete set of promotional videos, one short promo and five brief introductory videos
Five audio podcasts featuring interviews with key contributors to the Bible
Collection of Extended Samples from TLSB, including entire books of the Bible and both the front and back matter sections
Order of Dedication for the Bibles for parish use
Power Point Presentation with embedded videos
Excel Spreadsheet containing Order Form information (making gathering orders much easier)
Sound good?
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Only one remaining question: is there any word on what covers/cases are going to be available with the LSB? Will I be able to order a cover (similar to the Treasury of Daily Prayer cover) with the study bible pre-order, or will that have to wait until a later date? (Thanks!)
We will have zippered cases, in black and burgundy, with a custom embroidered name on them, for both the regular and the larger print editions. They will be offered on the order sheet and sign up poster as accessories.