Home > Bible/Bible Translation/Bible Publishing > Hey, Kids! Here’s a Bible Designed to Help You Entirely Miss the Point of the Bible!

Hey, Kids! Here’s a Bible Designed to Help You Entirely Miss the Point of the Bible!

May 5th, 2011
Marketing Advertising Blog — VuManhThang.Com

I have reviewed, literally, hundreds of “children’s Bibles” over the years, and no matter how many times I do, I am still stunned, and shocked, to see how so-called Christian Bibles and so-called Christian authors so horribly neglect the Gospel when they prepare these resources. Well, here is the latest monstrosity, from Zondervan Publishing Company, which, of course, is now owned by the Ruppert Murdoch media empire, which is concerned only about the bottom line. It’s no surprise that Zondervan is also responsible for releasing NIV 2011, the new NIV translation that misses the mark horribly. As mentioned in this post.

I give you…


Check out the promotional copy for this Bible.

Join the Berenstain Bears as they explore the most amazing book of all time—the Bible. Filled with 18 full-color pages of delightful illustrations of the beloved Berenstain Bear characters, the Berenstain Bears Holy Bible, NIrV highlights verses that feature virtues supported by God’s Word. This Bible will teach children ages 4 to 7 more about God and how he wants them to live.

What’s the Bible all about? Virtues! But, kind reader, consider that you do not need a Bible to learn about “virtues” … you can get great lessons in virtues and how God wants us to live by reading fairy tales and legends, and Aesop’s fables or Mother Goose stories. You see, the Law is not unique to the Bible. It’s embedded in the very fiber of God’s creation. But the Gospel, alone, is unique to the Holy Scriptures and that is what the Bible is really all about: Christ and His work for you and His gifts and blessings for you. Thankfully, you do not have to buy junk like this. You have a much better choice. Ahem….click here.

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  1. Steve
    May 5th, 2011 at 07:57 | #1

    How a “children’s bible” handle Christ’s suffering, death and resurrection is to me key on seeing how good of a bible this is.

    I have found that children can understand the NIV (the original one) when it is read to them.

    What I find sad isn’t that Zondervan can publish something like this but Christians will buy it thinking that it is good. Many Christians are more concerned with morals than theology.

  2. Randy Keyes
    May 5th, 2011 at 10:21 | #2

    Ever since Harper Collins bought Zondervan, they’ve gone further and further into the sewer. It’s very sad. I’m glad Family Christian Stores split off from them when they did.


  3. Rahn Hasbargen
    May 5th, 2011 at 12:37 | #3

    To me, the saddest part is that items like this will get precious “shelf space” in stores ike Barnes & Noble and Borders Bookstore instead of your “Story Bible” and like minded items. A true LCMS member will find your materials on the CPH web site or through their local congregation. It’s through large media outlets designed for the general public that the casual buyer looking for a ‘children’s” bible will find the B-Bears and their theology….

    • May 5th, 2011 at 12:43 | #4

      And just to further depress you….we aggressively promote our books to every major bookseller in the nation, they have the ability, if they choose, to stock our books on their shelves, but they prefer resources like the “bear Bible” … and other watered down “Christian” resources. And so it goes.

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