Dare To Read Like a Lutheran (Version Two)
June 3rd, 2011
My 21 year old son said our poster needed some tweeking to appeal to teens and twenties better, here is his fifteen minutes worth of editing on the poster. Pretty cool!
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Categories: CPH Resources
Might I suggest an audio advertisement of “Go, TELL it on the mountain, from Sinai to Calvary and beyond.”
Pax,
Dennis
With a double-major BS college degree having one major being Art-Applied Arts emphasis (advertising, logos, and the like), it is rather intriguing to see the subtle differences between the original and the one oriented to young adults and teens.
The heavier emphasis on the DARE TO READ and the 35% off notation is evident, maybe due to tighter finances and a challenge to the younger readers to read something different. The stack of books in the young adults/teens ad seemed more likely to fall, with the tension drawing your attention to the stack. Both the original and younger people ad versions are great!
I have all nine books above, buying them piecemeal the most expensive versions available (most on sale). The idea of a core library is superb!
The same thought to tell it to all the world also crossed my mind, too, about the website name with TELL at the end.
Hi Karen, just to clarify the second version was designed by a 21 year old, and this is, in his opinion, what will appeal better to teens and twenty-somethings.
Yes, I knew that the teens/twenty-somethings ad was changed by a 21-year-old to appeal better to that age group. My noting some of the changes between the original and the changed version was just to see what the changes did to make it appeal better.
Your son achieved a very effective ad in 15 minutes of work!
Further note: Art design is subjective (not like 2 + 2 = 4) and is not simple nor easy to do. Your 21-year-old son truly made the ad pop. Many kudos to him! I truly enjoyed seeing his rendition.
And to you, Pastor McCain, don’t shortchange your abilities in the design department. Your blog is fun and interesting to read with carefully selected pictures adding a great touch to the posts. Your blog is nicely organized and readable.
And the photo of your design of the Concordia Triglotta? I love the bold red lettering on the spine, but the black lettering on the front cover is a no-go. Apply the same red-lettering to the front cover and you’ll have a very striking and different church reference book! (CPH did a terrific job on their cover design, by the way.)
I hate to be the bad guy, but if you’re still making changes before actually publishing the poster, I’d suggest hyphenating “best selling”: best-selling Lutheran works.
Love,
Your friendly neighborhood grammar guy.
Very cool indeed, great job!
Hey, I’m gonna be 61 in about a week and I like it better!
So when are getting the posters at Church?
Paul,
In order to really be a complete list, don’t forget to add the Second Edition (LSB) of Gathered Guests! The color and content fits well, too. I’m sure you have access to the cover photo.
Tim
Tim, that is an excellent book! I know the author.
The only book I’m missing is The Lutheran Difference. I hope to pick it up one of these days. Need more time to read though.
Congrats to your son! Looking at the original, the red headline text vibrates on the back blackground. The kerning is too wide in “like a Lutheran” and the vertical alignment is off in TELL. Your son made all the changes that I would have, and, I’m sure, some that I missed.
It is in the nature of sons to show up the old man. It is in the nature of fathers to be proud regardless!