Does Your Congregation’s Web Page Look This Good?
That’s a bit of a provocative title, I know, because it is not just “looking good” that is the point, but…clearly and immediately communicating the most vital information non-members are looking for when they visit your web site. Ask yourself for whom your congregation’s home page exists? Members? NO, you should aim it at visitors, those looking for a new church home, those trying to figure out who you are, and where you are, and what time they can come attend worship.
Please look carefully at this great example of of a congregational web page that does just this. Here is a screen shot of their home page. Click on it again to see the larger version:
I can not underscore enough how often I see congregational web sites that are NOT immediately and clearly communicating the most critical information your home page should, no, make that, MUST have:
Your worship times.
Your contact information.
Please do not bury this on another page, or force a visitor to click another link to find this information, or try to figure out where to find it on a pull down menu.
I see way to many congregational web sites that are confusing or so poorly designed and presented they are nearly screaming: “Don’t bother visiting us, we are quite happy being obscure and unapproachable.” I know that sounds harsh, but your web site has to have “curb appeal” to even get people to stay for a visit.
A few other pieces of advice:
You’ll notice in the example that there is nothing terribly fancy about the page. Just a clean, nice layout, with a high quality photo and high quality images. No cheesy MIDI music playing in the background, no color schemes that look like they were lifted from 1980s arcade games.
So, please consider what your congregation’s web site is saying about your congregation. It does not matter how small you are, you can have a nice simple clear web site, for very little money with very little investment of time and effort.